End-User Psychology

If you are going to implement an electronic medical record documentation system you need to know the psychology of teaching technology and how it is adopted by an end-user. This is imperative because your system may come with training at installation, but what about two years down the road when you have a new end-user and no live training?  What psychological issues effect the learning curve?  If you want to know this you need to read a book by Geoffrey Moore call " Crossing the Chasm". Mr. Moore is considered by many to be the Guru on high tech marketing and sales.  His book discusses how traditional business sales and marketing paradigms experience a dramatic shift when selling high tech.  This book is an interesting and easy read. 

 Crossing the Chasm : Marketing and...

If you are reading this information on this site you are probably an "early adopter".  The majority of your peers are not from this group, therefore asking them to utilize technology isn't the same as asking an "early adopter"....... and it never will be.   Read his book to find out why.  

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